Promotion of the SKV brand by ESEN

ESEN Wojciech Michorzewski Spółka Komandytowo-Akcyjna has received funding from the European Union for the project “Promotion of the SKV brand by ESEN Wojciech Michorzewski S.K.A. in foreign markets through participation in trade fairs and business missions.”

The scope of the project includes activities aimed at promoting the SKV brand through the participation of ESEN Wojciech Michorzewski S.K.A. in international industry events and trade missions.

The project includes:
1. Participation in industry trade fairs as an exhibitor
2. Participation in business missions
3. Preparation of promotional materials
4. Information and promotional activities accompanying participation in events

The objective of the project is to increase the recognition of the SKV brand in selected foreign markets, to develop the export sales network, and to increase the share of ESEN Wojciech Michorzewski S.K.A. in international trade. The implementation of the project will contribute to the internationalisation of the company’s operations.

The results of the project will include:
– establishment of business contacts and B2B meetings,
– increase in the number of foreign customers,
– increase in the number of export markets with active sales,
– strengthening of the SKV brand image as a Polish export brand present at key industry events in Europe and worldwide

The target group of the project includes foreign distributors, importers and partners from the automotive industry, including wholesalers of automotive parts, workshops and companies operating in the aftermarket segment.

Project value: 4,858,666.00 PLN
EU funding: 2,715,837.60 PLN

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